Primary Responsibilities:
Copyediting: Proofread and line edit artist materials for readability, accuracy, and grammar/syntax
Copywriting: Draft press releases, email newsletters, social media posts, and other written materials with attention to voice, accessibility, and the diverse artists and audiences PICA serves
Email marketing: Source/draft copy and images for email newsletters and announcements, ensuring links work properly and total accuracy of content (dates/times, name spelling, etc)
Website: Continually update artist pages, add events to the “What’s On” calendar, create new pages, make blog posts, and support communication with the web developer about backend changes
Social media: Generate content for Instagram, Facebook, and TikTok (including static posts, Reels, Stories, and shortform video interviews) and schedule posts via the Meta Business Suite
Advertising: Use digital advertising outlets, manage calendar listings, and secure placement opportunities across traditional and non-traditional media — including outlets serving marginalized and underrepresented communities — to grow and broaden PICA’s reach and deepen engagement.
Archive: Assist in the organization and maintenance of PICA’s documentation archive
CMS and other tools: Work with the Hygraph system, DotDigital, and Spektrix, along with Google Drive, Dropbox, Flickr, and other online programs (no prior knowledge of Hygraph, DotDigital, or Spektrix is needed)
Specific, large-scale projects in addition to year-round programming:
Time-Based Art Festival:
Copyedit the Festival catalog and website content in adherence with a style guide, coordinate advertisements, write/distribute the press release, generate social media posts according to the content calendar, organize documentation archive post-Festival
Impact Report: Gather and copyedit content for printed yearly report, provide copywriting as needed
Annual Gala:
- Support in copywriting and generating messaging in alignment with the theme, provide support with theme ideation, bring new suggestions to social media strategy to drive ticket sales