Brand and Graphic Design

• Apply and help maintain the Museum’s visual identity and brand standards across all communications channels

• Design and prepare digital and print ads, brochures, catalogues, annual reports, invitations, postcards, visitor guides, press materials, presentations, sponsor materials, illustrations, logos, web assets, email graphics, social media content, signage, and other collateral

• Develop exhibition and gallery graphics and signage in collaboration with the Executive Director, Director of Exhibitions, Curator of the Permanent Collection, and Curatorial team, including title walls, didactics, labels, sponsor recognition, and wayfinding

• Translate creative briefs and program information into audience-centered visual concepts; present drafts, incorporate feedback, and manage revisions efficiently

• Prepare accurate, production-ready files and conduct thorough proofreading and quality control reviews before publication or production

• Coordinate with printers, fabricators, installers, photographers, and other vendors to ensure quality, accuracy, accessibility, cost effectiveness, and on-time delivery

Social Media and Digital Content

• Help manage the Museum’s social media channels and day-to-day publishing

• Contribute to an editorial calendar aligned with exhibitions, programs, fundraising priorities, community interests, and institutional goals

• Create, schedule, and publish platform-appropriate posts, stories, short-form video, and other content while maintaining a consistent voice and visual identity

• Monitor comments, messages, mentions, and relevant conversations; respond or route inquiries promptly according to Museum guidance

• Use social media management and analytics tools to track reach, engagement, audience growth, referral traffic, conversions, and campaign performance

• Support organic and paid digital campaigns, including audience targeting, creative variations, link tracking, testing, and optimization

• Stay informed about platform changes, audience behaviors, cultural conversations, and emerging formats, and recommend appropriate opportunities

Digital Marketing and Multimedia

• Support integrated marketing campaigns across the Museum’s website, email, social media, digital advertising, print, public relations, and on-site communications

• Assist with website content and design

• Photograph, film, and edit content that tells compelling stories about the Museum

• Create and maintain 3D virtual tours of exhibitions using Matterport or successor technologies

• Organize and maintain shared creative files and digital assets using consistent file names, rights information, artist credits, and archival practices

Accessibility and Inclusive Communication

• Create communications that are welcoming and usable by diverse audiences and represent the Museum and its communities thoughtfully

• Apply current digital and design accessibility practices, including readable typography, sufficient color contrast, logical hierarchy, descriptive link text, alternative text, captions, transcripts, accessible documents, and avoidance of text embedded in images when practical

• Collaborate with colleagues to improve accessibility and usability across print, web, social, video, gallery graphics, and other visitor-facing materials

Marketing Operations and Events

• Help maintain the Marketing Department’s content calendar, creative request process, project files, and production schedule; communicate deadlines, dependencies, and status to stakeholders

• Assist with campaign planning, audience research, budget tracking, vendor coordination, and campaign evaluation

• Support Museum events on and off site, and attend as assigned to capture content and facilitate success

Knowledge, Skills, and Abilities

• Demonstrated ability in graphic design and visual communication across print, digital, social media, and environmental applications

• Strong command of typography, color, composition, image selection, and production standards, supported by a professional portfolio

• Working knowledge of social media content planning, publishing, community engagement, analytics, and platform-specific creative practices

• Ability to write and edit concise, accurate, engaging copy in a consistent organizational voice

• Proficiency with Adobe Creative Cloud, Microsoft 365 or Google Workspace, and social media publishing and analytics tools; experience with content management systems, email marketing platforms, digital asset management, photography, and video editing is strongly preferred

• Understanding of accessibility, copyright, licensing, image rights, artist credits, privacy, and ethical content practices relevant to museums and cultural organizations

• Ability to learn, assess, and responsibly apply new technologies and workflows as platforms and audience expectations evolve

• Strong creative judgment, analytical thinking, organization, problem solving, and attention to detail

• Ability to manage multiple projects and shifting priorities, meet deadlines, and produce accurate work in a fast-paced, collaborative environment

• Ability to receive and apply feedback, work independently, and contribute effectively within shared-leadership and cross-functional teams

• Professional judgment and interpersonal skills when working with a wide range of colleagues, partners, vendors, artists, and community members

Training and Experience

• Bachelor’s degree in graphic design, marketing, communications, advertising, or a related field, or an equivalent combination of education, training, and relevant experience

• 5+ years of relevant professional experience in graphic design, marketing, communications, advertising, or a related field, strongly preferred

• Experience in a museum, arts and culture organization, nonprofit, or visitor-serving organization is preferred

• Professional portfolio demonstrating strong design thinking, brand consistency, production knowledge, and work across print and digital formats

• Experience creating content for major social media platforms and using analytics to evaluate and improve performance

• Photography and video capture and editing experience using a range of cameras and mobile devices a plus

• Excellent oral and written communication skills

Special Requirements

Must be available to work flexible hours, including some nights and weekends, as needed. Occasional remote work may be permitted with supervisor approval.